Marketing and Branding in Times of Great Uncertainty (feat. Tim Calkins)

Written By Shaun Tabatt

Kellogg School of Management’s Tim Calkins returns to The Shaun Tabatt Show to share some thoughts on effective marketing and branding strategies for times of great uncertainty.

In this conversation, Tim offers a 4-step plan for businesses to identify the best way forward, he applauds 3 brands (Sam’s Club, Facebook, & Burger King) who delivered standout campaigns in this season of unprecedented international crisis, and discusses a few of the reasons online personal branding is now more important than ever before.

Get your own copy of Tim Calkins' excellent book How to Wash a Chicken: Mastering the Business Presentation.

For additional show notes, visit ShaunTabatt.com/381.

The Shaun Tabatt Show is part of the Destiny Image Podcast Network.

Shaun Tabatt

Shaun is the host and producer of The Shaun Tabatt Show. Shaun’s 1st loves are his faith, family, books, coffee, and running. By day he works for Nori Media Group as an Acquisitions and Marketing Publishing Executive. He also serves a select number of clients through his PR company, Cross Focused Media, LLC. Shaun and his wife are the proud parents of soon to be 10 AMAZING children.

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